Brand activation case studies from The Bosco — immersive photo booths, video experiences, and custom interactive installations for brands, agencies, and festivals.

DoorDash x Marvel @ NYCC/Entertainment / Food & Delivery/Puppy Love/Photo Booth Studio Experience

DoorDash x Marvel @ NYCC

Every Attendee Left a Superhero

How DoorDash and Marvel turned New York Comic Con into an immersive branded universe — and put 1,000+ fans inside it.

DoorDash and Marvel came to New York Comic Con with a brief that matched the IP: go big, go immersive, make people feel something. They enlisted Puppy Love and The Bosco to build it. The result was a full sensory experiential marketing activation — a superhero body scan simulation engineered from the ground up with volumetric scanning technology, spatial sound design, and haptic vibrations that made every participant feel the transformation physically. Not a photo opportunity. An experience.

The Bosco's photo booth studio captured each attendee's image with a custom branded overlay — turning the moment into shareable content before they'd left the floor. Over 1,000 attendees passed through. Their posts reached an estimated 100,000+ people across social media. The response was consistent: people felt like real-life superheroes. That was the brief. That was the result.

Results

  • 1,000+ attendees
  • 100,000+ estimated social media reach

Custom features

  • Volumetric Body Scan

    A real-time volumetric scanner placed each attendee inside the Marvel universe — generating a personalized superhero simulation unique to every participant.

  • Spatial Sound Engineering

    Custom sound design was layered into the experience to make the transformation feel physical — building tension, release, and the unmistakable feeling of something cinematic happening.

  • Haptic Vibration

    Haptic technology delivered the sensation of the scan through the body — turning what could have been a passive visual moment into something guests felt.

  • Branded Photo Overlay

    The Bosco's photo booth studio captured each attendee's image with a custom Marvel x DoorDash overlay — branded content delivered instantly to their phone, ready to share.

Meadows Festival/Music & Entertainment / Beauty/Video Booth / Green Screen Video Booth / Custom Interactive Installation

Meadows Festival

Three Installations. Two Thousand Uploads. One Festival Nobody Forgot.

How The Bosco turned the Meadows Music and Arts Festival into a shareable experiential playground — across three distinct activations, three brand partners, and one weekend.

The Meadows Music and Arts Festival came to The Bosco with a single brief: create moments festival-goers would share. We built three of them. The first was a custom-designed ball pit — an overhead video booth captured guests diving in, producing instant branded video content ready to post to Instagram, Snapchat, and Facebook before they'd climbed out. The second was a Tidal-powered green screen video booth that randomly selected a song from an artist performing at the festival.

The third was something else entirely. For Garnier, we built a fully custom interactive installation — sixteen colorful sky dancers arranged in a V formation, each representing a different sound or instrument within an original electronic track. Two custom-designed control stations let guests trigger lights, modulate the airflow of individual sky dancers, and shape the music in real time. The Garnier activation alone generated an estimated 2,000 unique social media uploads and more than 400,000 estimated impressions.

Results

  • 2,000 estimated unique social media uploads
  • 400,000+ estimated impressions
  • 3 brand activations, 1 festival

Custom features

  • Ball Pit with Overhead Video Capture

    A custom-fabricated ball pit with an overhead video booth capturing every dive — instant branded content delivered to guests' phones before they left the installation.

  • Green Screen Video Booth with Music Sync

    A Tidal-powered green screen video booth that randomly pulled a live festival artist's track and used it as both the backdrop audio and the finished video's soundtrack.

  • Sky Dancer Interactive Installation

    Sixteen sky dancers in a V formation, each mapped to a distinct sound within an original electronic track. Two custom control stations let guests compose the music in real time.

  • Multi-Platform Sharing

    All installations connected to a unified sharing infrastructure — instant delivery to Instagram, Snapchat, and Facebook directly from the experience.

Kong: Skull Island/Film & Entertainment/Video Booth / Custom Overhead Rig

Kong: Skull Island

Hundreds of Mini Trailers. Half a Million Views. One Very Good Opening Weekend.

How The Bosco put Warner Brothers' biggest action film of the year in the hands — and feeds — of its audience before it hit theaters.

Warner Brothers came to The Bosco with a straightforward brief: build awareness around Kong: Skull Island before opening weekend. We built an experience that made every guest the star of their own trailer. Using a custom truss system suspending a camera twelve feet in the air, we captured bird's-eye video of guests across multiple activations throughout Los Angeles — dropping each participant into the heart of Skull Island in a 13-second cinematic video.

The results were hard to argue with. Hundreds of videos were produced. Estimated combined views topped half a million. Brie Larson shared hers — 90,000 views on that post alone. Kong: Skull Island opened to $61 million domestically, outperforming projections by 35%.

Results

  • 500,000+ estimated combined video views
  • 90,000 views on Brie Larson's post alone
  • $61M opening weekend, 35% above projections

Custom features

  • Custom Truss Overhead Rig

    A truss system suspending a camera twelve feet above guests — capturing a bird's-eye cinematic angle that placed every participant inside the world of Skull Island.

  • 13-Second Cinematic Video

    Each video was edited, branded, and delivered as a mini movie trailer — not raw footage. A finished piece of content starring the guest, ready to post immediately.

  • Film World Overlay

    Custom visual treatment transported guests into the heart of Skull Island — dropping the film's environment around them to create content that felt like it came from inside the movie.

  • Multi-Platform Sharing

    Instant delivery to Instagram, Facebook, and Snapchat — optimized for each platform's format so the content performed wherever it landed.

#TommyNow/Fashion & Luxury/Vice/Video Booth / Custom Interactive Installation

#TommyNow

When the Content Is in the Right Hands, You Don't Need a Number.

How The Bosco built a never-before-seen interactive installation for Tommy Hilfiger and Gigi Hadid's Venice Boardwalk takeover — and let the guest list do the rest.

Tommy Hilfiger took over the Venice Boardwalk for the debut of Gigi Hadid's new fashion line. For the backstage area — where the talent actually was — they wanted something that had never been done before. The Bosco built it. Using projectors and a depth camera, we constructed a three-walled interactive enclosure where guests' movements were translated in real time onto the surrounding walls — generating custom animations and patterns drawn directly from Gigi's new line.

Seven-second videos captured the moment and could be shared instantly from the kiosk. The content that came out of that backstage room landed in the hands of celebrities and models with millions of combined followers — all posting, all amplifying, all adding to the reach of a single night on the Venice Boardwalk. Some activations are measured in impressions. This one was measured in who posted it.

Results

  • Celebrity and model talent with millions of combined followers
  • Backstage activation for the #TommyNow Venice Boardwalk takeover
  • Gigi Hadid collaboration debut

Custom features

  • Three-Walled Interactive Projection Enclosure

    Custom-built three-walled projection environment using depth camera technology — translating guests' real-time movements into generative animations across every wall simultaneously.

  • Motion-Driven Generative Design

    Every movement became a design. Animations and patterns were drawn from Gigi Hadid's new line — making the visual output an extension of the collection itself.

  • Seven-Second Branded Video Capture

    Each session was recorded as a seven-second branded video — finished, formatted, and shareable from the kiosk immediately after the experience.

  • Instant Kiosk Sharing

    Content delivered instantly to guests at the kiosk — in the hands of the right people before they'd left the room.

Paintbox/Beauty & Retail/Brand Direct/Photo Booth / Permanent Installation

Paintbox

The Manicure That Shared Itself.

How Paintbox turned their SoHo nail studio into a permanent content machine — and made every customer a brand ambassador.

When Paintbox opened their brick-and-mortar location in SoHo, New York City, they didn't just want a nail studio. They wanted a destination — a place people would talk about, post about, and come back to. The Bosco built a custom photo booth integrated directly into a glass wall inside the studio. After customers finished their manicure, they stepped up to the installation, took a studio-quality photo of their nails, and shared it instantly to social media or directly to their contacts.

In the first two years alone, an estimated 15,000 photos were uploaded to social media, generating millions of estimated impressions. Every post was organic. Every customer who shared became a brand ambassador for a store they'd just left. Paintbox didn't need to tell people about their SoHo location. Their customers did it for them.

Results

  • 15,000+ estimated social media uploads in the first two years
  • Millions of estimated impressions
  • Permanent installation, zero ongoing crew required

Custom features

  • Glass Wall Integration

    The photo booth was custom-built directly into the studio's glass wall — a permanent architectural feature, not a temporary activation. Designed to feel like part of the space, not an add-on.

  • Studio-Quality Nail Photography

    Custom lighting and camera configuration optimized specifically for close-up nail photography — producing content that looked intentional and on-brand, not like a selfie.

  • Instant Social Sharing

    Customers shared directly from the kiosk to social networks or personal contacts immediately after their manicure — no app, no friction, no wait.

  • Unattended Permanent Operation

    Once installed, the system ran indefinitely without on-site crew — the same proprietary technology that powers The Bosco's touring and permanent install products.

Pandora Facial Recognition/Music & Technology/Video Booth / Facial Recognition / Custom Data Visualization

Pandora Facial Recognition

Your Face Knows What Music Does to You. We Made It Visible.

How The Bosco used facial recognition and real-time data visualization to turn the Hangout Music Festival into a deeply personal Pandora experience.

Pandora came to the Hangout Music Festival on the Gulf Coast of Alabama with a brief that went deeper than awareness: they wanted festival-goers to feel their connection to music, not just hear it. Each participant was played a short clip of music. Using proprietary facial tracking technology built in-house, we read their expression in real time — detecting how the music was making them feel at a micro level most people can't articulate. That emotional data was translated into a generative visual — a unique, colorful cloud that bloomed on screen as they listened.

At the end of the experience, Pandora recommended festival artists based on what the data revealed about their musical taste. Guests left with an instant social share and a branded physical print of their personal visualization — a piece of art generated entirely by how music made them feel. Over 700 unique, personalized experiences were produced. Estimated social reach topped 106,000.

Results

  • 700+ estimated unique personalized experiences
  • 106,000+ estimated social media reach
  • Branded physical print per participant

Custom features

  • Proprietary Facial Recognition Technology

    Built entirely in-house, The Bosco's facial tracking system read participants' micro-expressions in real time — translating emotional response to music into quantifiable data.

  • Real-Time Generative Visualization

    Each participant's emotional data was rendered as a unique, generative visual — colorful clouds that bloomed and shifted on screen as they listened.

  • Artist Recommendation Engine

    Pandora's recommendation system used the emotional data captured to suggest festival artists aligned with the participant's musical taste — making the technology useful, not just impressive.

  • Branded Physical Print

    Each participant left with a printed version of their personal visualization — a branded, one-of-a-kind piece of content generated entirely by their own emotional response to music.

H&M/Fashion & Retail/Vice/Green Screen Video Booth / Custom Touring Installation

H&M

A Six-Second Runway. Yours.

How The Bosco turned Coachella into a personal fashion show for H&M — and then took it across the country.

H&M came to Coachella with a brief that matched the festival: bold, visual, shareable, and unmistakably on-brand. Participants were professionally styled in H&M clothing, then stepped onto a treadmill and chose from twenty-five motion graphic backdrops. Using proprietary green screen compositing technology, we digitally inserted each guest onto the virtual runway of their choice — walking or dancing against a world built entirely from H&M's visual identity.

The result was a six-second high-definition video, shareable instantly across every social platform. While guests shared, their clips streamed simultaneously to six 80-inch televisions mounted on a custom structure — creating a full-scale live digital fashion show playing out in real time at one of the most photographed festivals in the world. After two weekends at Coachella, The Bosco took the installation on the road — touring college campuses across the country.

Results

  • 25 motion graphic backdrop options
  • Six 80-inch televisions streaming live content
  • Two Coachella weekends plus national college campus tour

Custom features

  • Green Screen Runway Compositing

    Proprietary green screen technology digitally inserted each participant onto a virtual runway — placing them inside H&M's visual world with cinema-quality compositing in real time.

  • Treadmill Walk and Dance Capture

    A treadmill allowed guests to walk or dance in place while the camera captured their movement — creating natural, dynamic footage that felt like a real runway moment.

  • 25 Motion Graphic Backdrops

    Twenty-five custom-designed motion graphic environments, each built around H&M's aesthetic — giving every participant a unique visual world to step into.

  • Six 80-Inch Live Streaming Display Wall

    Six 80-inch televisions streamed participant clips in real time — turning individual experiences into a collective, full-scale digital fashion show visible across the festival grounds.

Gatorade/Sports & Beverage/Green Screen Photo Studio / Branded Print

Gatorade

199 People Were Michael Jordan for a Day.

How The Bosco put NBA All-Star Weekend guests inside one of the most iconic moments in basketball history — and gave them a poster to prove it.

Everyone wants to be like Mike. For NBA All-Star Weekend in New York City, Gatorade made it possible. The brief was straightforward: bring Michael Jordan's brand equity to life in a way that felt personal, not just promotional. The Bosco built a green screen photo studio that dropped each participant directly into Jordan's series-winning basket against the Cleveland Cavaliers in the 1989 playoffs — the shot. The moment. The celebration.

Guests stepped in, reenacted Jordan's iconic pose, and walked out with a 13x17 inch branded poster that made them the protagonist of one of the most famous moments in NBA history. In four hours, 199 photos were taken. Estimated impressions across social networks topped 29,000 — bringing fans, Gatorade, and the legacy of Michael Jordan closer together through a moment people could put their own face on.

Results

  • 199 photos in four hours
  • 29,000+ estimated social media impressions
  • 13x17 inch branded poster per participant

Custom features

  • Green Screen Sports Moment Compositing

    Proprietary green screen technology placed each participant inside Jordan's 1989 playoff series-winning moment — composited to look authentic, not like a souvenir photo booth shot.

  • Iconic Pose Direction

    Guests were guided to recreate Jordan's celebration — directing the moment so every image captured the energy and body language of the original shot.

  • 13x17 Branded Poster Print

    A large-format branded poster printed on-site — designed to look like a real sports photograph, not a generic event print. Something worth keeping.

  • #BeLikeMike Social Integration

    Every experience was shareable instantly across all social channels under the campaign hashtag — connecting individual moments to the broader Gatorade x Michael Jordan brand narrative.

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Case studies

DoorDash x Marvel @ NYCC

Entertainment / Food & Delivery

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